Founded by storyteller, entrepreneur, teacher + activist Nicole Still in 2013, VIAJIYU is more than a shoe company. It's a movement of trailblazing women.
Our mission is to empower women one step at a time. It starts with students. We need to build greater confidence in women at the start of their careers. Show them how to lead. Teach them to manage self-doubt. Coach them how to overcome unconscious gender bias. They need more courage. And, we've got the space to help them practice courage at a real workplace.
Men not backing women at work, it's a thing. But, women not backing women at work, no more. We're over it. It's time to change. And, it starts with our VIAJIYU Young #TRAILBLAZERS (#VYT).
"Girls compete with each other. Women empower one another."